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The Nuts + Bolts of the Manufacturing Industry

Set Up

So technology, automation, and data have to step up and play a bigger role in attacking the customer journey.”. “ “ Using digital tactics fueled by a customer-centric, content-based approach? Shifting to digital efforts, especially eCommerce can lead to more revenue and a deeper understanding of the consumer.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

5 Key Customer Experience Facts. consumers would pay more for a product or service to ensure superior customer experience. 68% of businesses plan to increase their spending on customer experience. Referred customers deliver 16% higher lifetime value (Source: Wharton School of Business). 80% of U.S. They require it.

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The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

For example, product guides are relevant for retailers, but not for manufacturers who actually build the products. While we get this is an intentional strategy employed to force customers to call you, it can absolutely backfire if you aren’t careful. Provide clear, specific information about your products and services.