Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

Personalized Marketing 86

Personalized Marketing Marketing Marketers Traditional Marketing 86

Welcome Software

OCTOBER 17, 2022

Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. What is digital marketing? Digital marketing is over 100 years old, beginning with the invention of the radio.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Welcome Software

OCTOBER 17, 2022

Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. What is digital marketing? Digital marketing is over 100 years old, beginning with the invention of the radio.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Customers.ai

JANUARY 26, 2024

And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? Autopilot allows users to: Customize journeys based on audience behavior.

CRM 111

CRM User-Generated Analytics Marketing 111

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

CXL

JUNE 2, 2022

By identifying the right accounts, ABM gives you control over who you’re marketing to. Sales finds aligned accounts and works with marketing to create customized journeys. Account-based marketing flips the traditional marketing and sales funnel upside down. Identifying.

Customer 82

Customer Direct Mail Marketing Marketers 82