Customer Journey eCommerce Email Marketing Market Segmentation 
Customers.ai
JANUARY 2, 2025
Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Ready to give your email game the upgrade it deserves? On average, it brings in $42 for every $1 spent.
Customers.ai
DECEMBER 4, 2024
Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Buckle up—it’s time to start segmenting like a pro. Get names, emails, phone numbers & more. Let’s look at an example.
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Litmus
JUNE 17, 2025
Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. The way each of these email moves works is different, though. What is email segmentation?
Litmus
JANUARY 19, 2021
As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.
Customers.ai
DECEMBER 5, 2024
Email marketing is a beast and client segmentation is the leash. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.
Use Insider
DECEMBER 16, 2023
What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.
Use Insider
OCTOBER 7, 2023
For example, the 360-degree customer view above, built by Insider’s customer data platform (CDP), shows the customer’s reachable channels, contact information, last visited product, last purchased product, total customer value, top visited categories, and other information. Predict and optimize with ease.
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