Remove Customer Journey Remove Gen Z Remove Global Marketing Remove Market Research
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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. Additionally, like Agarwal and ClickUp, marketing leaders will want to focus on lead generation. There is no one-size-fits-all approach to effective lead generation.

Gen Z 86
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How To Develop Buyer Personas: A Crash Course

Pam Didner

Buyer personas guide marketing campaigns, messaging development, and content creation. Building personas is a typical part of the web or user experience (UX) customer journey design in the digital world. I’ve discovered that a persona is also essential for content planning, especially global content planning.

Gen Z 50
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6