Martech

MARCH 30, 2022

said Cesar Brea, partner at global management consulting firm Bain & Company. And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. Read next: Breaking down the digital transformation of today’s customer journeys.

Pharmaceutical 98

Pharmaceutical Transform Marketing Marketers 98

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Performance Max can also analyze custom intent audiences you build from keywords.

eCommerce 138

eCommerce Retail User-Generated Advertising 138

Marketing Insider Group

JULY 13, 2020

The single — and most often changing — factor is what customers want and need when it comes to new digital products and services. That is why decision-makers should focus on customer-centricity ”. Companies that put their customers first have been rewarded with improved loyalty and increased brand awareness.

Transform 106

Transform Pharmaceutical Customer Journey Price 106