Marketing Insider Group

JULY 13, 2020

Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. We’re starting to see these profound transformations. IT is like HR.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Sprout Social

JUNE 26, 2023

Creates a consistent brand experience: An integrated customer experience provides a consistent brand experience for users across every touchpoint, whether chatting with a customer support agent over the phone or visiting a physical store. Talk to stakeholders who regularly interact with customers.

Customer Journey 120

Customer Journey Customer Transform Retail 120

Martech

FEBRUARY 22, 2022

And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. Customer experience can make or break your brand, so marketers would be wise to invest in solutions that drive positive interactions. Use analytics to improve the customer journey.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Use Insider

JULY 28, 2023

Likewise, cross-channel marketing is good for integrating additional channels into a sales funnel, but omnichannel marketing takes that further by expanding the sales funnel into a personalized customer experience. The sales team will be able to fine-tune the timing of messages and keep track of customer journeys.

Retail 98

Retail Shoppers Manufacturing Transform 98

Martech

JULY 25, 2022

Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Customer Relationship Management (CRM) platforms. Customer Success (Management) platforms.

CRM 108

CRM User-Generated Marketing Automation Platform Customer Journey 108

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 104

Transform Customer Journey Finance User-Generated 104