Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy

Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. Multi-touch attribution Understanding how customers interact and convert through user-level touchpoints remains a crucial part of any marketers toolkit.

Marketing Mix

Customers.ai

NOVEMBER 14, 2024

It’s real insights that help you make better marketing decisions. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Send targeted onboarding sequences, encourage feature adoption, and re-engage customers who might be at risk of churning. Ugh, no thanks.

Email Marketing

Sachs Marketing Group

JULY 18, 2025

What began with machine learning optimizations in bidding strategies has evolved into a complete transformation of the search experience itself. The introduction of AI Overviews (formerly Search Generative Experience) and the more recent AI Mode represent the most significant changes to Google’s core product since its inception.

Digital Marketing

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact. Need assistance with effectively leveraging AI for marketing?

Key Performance Indicator

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing.

Marketing Strategy

Moz

MAY 17, 2020

Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. How often do marketing campaigns ignore SEO? Examples are Google Flights or Google Hotels.

SEO