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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. Additionally, like Agarwal and ClickUp, marketing leaders will want to focus on lead generation. Let's say you work for a video editing company.

Gen Z 93
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A Guide to Increasing Video Advertising Engagement 

Bannerflow

However, views and clicks were equally important for measuring success, demonstrating that video engagement is prioritised over bottom-line sales (27%). Perhaps the focus on views and engagement isn’t surprising since video ads are often implemented at the consideration stage of the customer journey.

Gen Z 52
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Interaction with a lead or customer shouldn’t end after the purchase. Turn Up Your Retargeting.