Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 104

Branding Video Marketing Millennials B2C 104

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 127

Gen Z Millennials Marketing Marketers 127

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. To attract parents aged 30 to 40, who make the ultimate choice as to which films their children see, LEGO’s marketers made multiple references to ‘80s and ‘90s pop culture. The Millennial Falcon, a spaceship from Star Wars, shows up in block form.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Digital Marketer

SEPTEMBER 6, 2022

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Click Here.

Gen Z 78

Gen Z Millennials Entertainment User-Generated 78

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. It’s always important to see an engaged and active user base on a platform that you plan to market on, and TikTok definitely has that to offer. Ready to start marketing on TikTok? 62%–over half–of all U.S.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

JANUARY 5, 2021

Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers. Short-form video requires taking a more authentic, human, and creative approach to marketing. Hippo Video. The first step is uploading your videos.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Sprout Social

SEPTEMBER 3, 2020

In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Despite popular belief, marketing on Twitch doesn’t have to be a total money-sink.

Gen Z 134

Gen Z Branding Millennials Real Estate 134

Hubspot Marketing

OCTOBER 24, 2022

Let's say you work for a video editing company. By writing content like "Why Video Marketing Matters" and "5 Ways to Create Higher-Quality Videos", your audience will begin to understand that your company is in the video industry. Once readers have found value in your content, they'll explore your site further.

Gen Z 84

Gen Z Millennials Transform User-Generated 84

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study.

Millennials 94

Millennials User-Generated Conversational Marketing Communications 94

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Click To Tweet.

Fashion 110

Fashion Millennials Education Video Marketing 110

Bannerflow

FEBRUARY 3, 2023

Few people will make it through an entire video, but getting beyond the first 10 seconds of a display ad is a good engagement rate. Remember that Instagram and Facebook consider three seconds a view, while engagement metrics involve interaction with the video. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Neil Patel

APRIL 13, 2021

If you’re not using this VOD platform as part of your marketing strategy, now is the time to start. For the video marketer, YouTube offers a number of options: Skippable In-Stream Video Ads: Viewers can choose to skip these ads after the first five seconds.

Advertising 126

Advertising Advertisers Millennials Shoppers 126

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. And every other website, too, except for Google.).

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. If you identify with that struggle, don't worry!

Gen Z 144

Gen Z Millennials Entertainment Branding 144

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 133

Video Marketing Millennials Gen Z User-Generated 133

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB A terrific post on why statistics are catnip to social and content marketers. 8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor. — Ann Handley (@MarketingProfs) January 4, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 120

Shoppers Product Gen Z Promotion 120

Hubspot Marketing

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them.

Promotion 110

Promotion User-Generated Millennials SEO 110

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Girl Power Marketing

FEBRUARY 1, 2023

Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In response, YouTube launched Shorts — enabling users to create 15-second videos with musical overlays. This also allows video marketers to play with different content types on the same platform. Why does this matter?

Gen Z 115

Gen Z Millennials Price Social Media Marketing 115

Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Podcasting and Video Marketing - The preferred learning method continues to evolve. Podcasts allow people to learn on the go.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 129

Market Trends Content Marketing Gen Z User-Generated 129

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Podcast Insights ). Jeffbullas ). Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Marketing Insider Group

MARCH 28, 2024

Build a Video Marketing Strategy Video has become an increasingly popular marketing tactic to invest in and it’s predicted to be even more valuable in the year ahead. Hiring a well-known influencer to provide you with direct access to your target audience will help boost sales and grow your loyal following.

eCommerce 84

eCommerce Shoppers User-Generated Promotion 84

Duct Tape Marketing

APRIL 13, 2017

That can be a promotional video, a short clip, an interesting script for your services, latest offers and discounts. You pay only if a user sees two seconds of playback in the timeline, unmutes the video or clicks to watch in full screen. App installs and App re-engagements.

User-Generated 62

User-Generated Transform Advertising Advertisers 62

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. Aside from sharing articles, Facebook is great for lead generation through ads and video marketing.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Neil Patel

SEPTEMBER 17, 2021

As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. I recently posted this video on Facebook: It was a direct result of a simple social media audit like this. I’m investing a ton into video marketing because I’ve seen that it produces the best results across almost every platform.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hubspot Marketing

JUNE 6, 2023

When you consider that 87% of video marketers say video gives them a good return on their investment — and that people are twice as likely to share video content with their friends than any other type of content — it makes sense to incorporate a digital element. These campaigns can take an integrated approach.

User-Generated 144

User-Generated Marketing Marketers Branding 144