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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

For campaigns that span multiple lines of business and agency partners, marketers’ abilities to optimize spending and correct course in real time adds up to meaningful budgetary savings in a time when every marketing dollar needs to go further. No Risk, No Reward.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. Roles based on your marketing functions: Email Marketing.

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