Remove Customer Journey Remove New Technology Remove Partner Marketing Remove User-Generated
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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale. Simply put, the marketing tech of the future can do what humans can’t. Before investing in any new technology, companies should consider how they want to use it.

Transform 134
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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103