Customer loyalty Customer Marketing Marketing Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. Retention Marketing Is Outdated. This begins with getting rid of the phrase “retention marketing.” So what can you do?
Adobe Experience Cloud Blog
JULY 3, 2018
If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Customer Lifecycle Stages.
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Adobe Experience Cloud Blog
JULY 31, 2019
Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Merely assuming your customers are satisfied is a path to more cancellations.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.
Adobe Experience Cloud Blog
JUNE 11, 2014
Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.
Adobe Experience Cloud Blog
JUNE 19, 2017
Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. 2) Customer Success: The Key to Increasing Retention and Reducing Churn. Once you’ve gone through all the effort to convert a prospect into a customer, their money is yours to lose.
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