Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. The post Less Than 1% Churn?

Customer 132

Customer Thought Leadership Customer loyalty Price 132

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business. I left IBM to work on a better measure, and soon abandoned customer satisfaction in favor of customer loyalty , which was much more predictive. Typically leads are cold, warm, or hot.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business. I left IBM to work on a better measure, and soon abandoned customer satisfaction in favor of customer loyalty , which was much more predictive. Typically leads are cold, warm, or hot.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

JULY 3, 2018

The awareness stage includes the acquaintance of a customer with your brand, as well as the products or services that you provide. Thanks to active promotion of your brand through social media channels and word of mouth, people get a general understanding of the things that you have on offer. Engagement.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Let’s take a look at four ways you can tap into the power of your customer base and grow your business. Many businesses conduct almost all their marketing online but there is a huge opportunity being missed that should be part of all successful customer marketing programs. Co-Speaking.

Customer 134

Customer Customer Journey Thought Leadership PR 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Let’s take a look at four ways you can tap into the power of your customer base and grow your business. Many businesses conduct almost all their marketing online but there is a huge opportunity being missed that should be part of all successful customer marketing programs. Co-Speaking.

Customer 54

Customer Customer Journey Thought Leadership PR 54