Sprout Social
MAY 10, 2022
Their TikTok page features humorous videos from customers shot-gunning cans to cameos of rappers and skateboard legends like Tony Hawk, an early partner of the brand. Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Spotify Wrapped illustrates the customer loyalty brand marketers strive for.
Marketing Insider Group
NOVEMBER 6, 2019
The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Focusing on positive brand values and culture can drive sales and build customer loyalty, as well as being attractive to employees. Transform your employees into advocates.
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Sprout Social
APRIL 29, 2021
Not only that, but it’s a growth that’s set to continue over the next three years, especially with Gen Z and Millennials. With social media usage on the rise across all age groups (18-74), there’s never been a better time to connect with new audiences and to create new customers. Social media is key for successful businesses.
Martech
JUNE 22, 2023
Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?
Econsultancy
JANUARY 24, 2022
While these digital tools can help to naturally foster customer loyalty, luxury retailer Farfetch uses the opposite tactic, by only offering its clienteling and personal styling service, via its partner Wishi, to Platinum and Gold members of its Access loyalty program (as well as its Private Client tier).
Search Engine Land
JUNE 22, 2023
Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?
Adobe Experience Cloud Blog
MARCH 9, 2020
Sure, the experience economy will continue to evolve, but the experiences customers want and expect from their purchases and brand engagements will continue to drive consumer behavior into the foreseeable future. The digital transformation continues to revolutionize how life is done. What does the experience economy become?
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