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Decoding corporate communications: Functions, goals and skills

Sprout Social

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? This aims to promote brand awareness and increase sales.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

Maintain a thorough understanding of your agency's financial health. It's not just about acquiring new clients; it's about building lasting relationships that enforce customer loyalty. We invested heavily in ongoing training and leadership development opportunities to retain top talent. Our secret sauce?

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). Kaspersky created a Loyalty Behavior Score for each of their customers in order to understand the health of every customer at every stage of their lifecycle based on their adoption.

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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it!

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer. It’s a staple in every marketer’s arsenal.

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Marketing

By addressing potential challenges (like visa applications and health checks) and explaining how their services can help, Remote positions itself as a solution provider. Sharing thought leadership or how-to content Share your expertise and knowledge through carousels that provide valuable insights, tips, or advice.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

Maintain a thorough understanding of your agency's financial health. It's not just about acquiring new clients; it's about building lasting relationships that enforce customer loyalty. We invested heavily in ongoing training and leadership development opportunities to retain top talent. Our secret sauce?

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Be an Account-Based Marketing Champ in 5 Simple Steps

Adobe Experience Cloud Blog

Identify what makes up your ideal prospects, whether they are large health organizations from the East Coast or software companies searching for SaaS financial solutions. Customer Loyalty. Be an Account-Based Marketing Champ in 5 Simple Steps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].