Remove Customer loyalty Remove Market Segmentation Remove Price Remove Retail
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How to get a 360-degree customer view & scale personalization

Use Insider

Understand customer behaviors, characteristics, and preferences Collecting behavior, demographic, and transactional data in a 360-degree view gives you a single source of truth for understanding customer characteristics, behaviors, and preferences—the foundation for creating and engaging key customer segments.

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Best CDP for eCommerce: How it works, benefits, and examples

Use Insider

Unify data from any online or offline source Insider’s Integration Hub enables you to connect to and gather information from 100+ popular data sources across categories like eCommerce, marketing automation, ads, analytics, and many more. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report.