Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 108

Advertising Advertisers Transform Customer Acquisition 108

Adobe Experience Cloud Blog

AUGUST 8, 2011

Just to make sure everyone is clear on what RPM really is, here is an updated definition: Revenue Performance Management is a strategy and a set of processes and methodologies that enable companies to optimize their interactions with buyers across the entire Revenue Cycle to drive more predictable and sustainable revenue growth.

Transform 97

Transform Customer loyalty Management Performance Marketing 97

Marketing Insider Group

NOVEMBER 18, 2020

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Marketing Insider Group

JANUARY 11, 2021

They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. Enhancing customer experiences. Building customer loyalty.

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Sprout Social

DECEMBER 12, 2023

Balance brand and performance marketing Today’s uncertain economic climate is leading some brands to pull back on their brand marketing investments. But a laser focus on performance marketing can hurt your business long-term and impair future growth.

Influencer Marketing 128

Influencer Marketing Customer loyalty Transform Marketing 128