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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. Repeat customers spend more. Passionate customers are the best kind of marketing.

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