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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers.

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6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. What’s your take on customer base marketing? But how can you get started?

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#CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back

Adobe Experience Cloud Blog

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. You Have More than One Calendar.