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What’s on Your Marketing Bucket List?

Adobe Experience Cloud Blog

The same mantra translates to your marketing career. Your marketing budget/resources/creativity is not a guarantee. In the same fashion, a marketing bucket list can help you strive for seemingly ‘pie in the sky’ marketing goals. The same goes for building an active customer community. Modern Marketing'

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#CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back

Adobe Experience Cloud Blog

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

For example, say you are a retailer of fashionable shoes. Instead of sending promotional offers to your customers (10% off! you become a trusted source of advice about fashion and trends. Marketing management capabilities. Modern Marketing' Free shipping! Please let me know what you think in the comments.

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7 Tips for Running Advocacy on a Small Team

Base.ai

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

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Personalization at Scale to Win in the Engagement Economy

Adobe Experience Cloud Blog

At the Marketing Nation Roadshow in Boston on October 3, Marketo’s CEO, Steve Lucas, shared a vision for how modern marketers can capitalize on this new reality. In this blog, I’ll cover how marketers can use personalization at scale to foster deeper engagement with their customers. .

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6 Engagement Marketing Lessons from Successful Video Bloggers

Adobe Experience Cloud Blog

Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. In a traditional marketplace, existing clients were the responsibility of sales and customer service reps.