Martech

MAY 13, 2022

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

Transform 118

Transform Gen Z Shoppers Retail 118

Martech

JANUARY 3, 2022

The model was further expanded to acknowledge the role of managers who oversee the breadth of marketing and marketing operations. What does marketing operations do? Just as there is no one definition of marketing operations, there are variations in what tasks marketing operations conducts.

Transform 120

Transform Marketing Automation Platform CMO Marketing 120

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Use Insider

APRIL 17, 2023

Improved customer lifetime value (CLTV) Personalization helps to increase customer lifetime value by creating personalized and relevant experiences that build loyalty and trust with customers. “10X ROI achieved with Insider’s Customer Data Experience Platform.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52