Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

Customer Marketing 107

Customer Marketing Customer Direct Mail User-Generated 107

Marketing Insider Group

JULY 1, 2020

How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have. When you join our community , you can get access to the on-demand recording (along with 40+ other sessions.).

Customer 120

Customer Customer Marketing Food Retail 120

Use Insider

APRIL 27, 2020

Understanding your customers’ needs and expectations is critical. Use easy and quick survey tools to create interactive surveys and make use of this data to better serve your customers. Marketing for the Cosmetics Boom . Educate Customers About Product Safety, Clean Ingredients, and Environmental Sustainability.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Promotion 52

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Optimize lead generation and conversion rates. Resource Library.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

SmartBrief - Marketing

MAY 14, 2024

Let us understand why businesses need data-driven decisions in their marketing, the importance, challenges and valuable tips on improving data-driven decision-making in B2B marketing. The column also will suggest a few strategies for businesses to implement data to increase the effectiveness of their marketing strategies.

Transform 82

Transform Market Trends Marketing Marketers 82

Sprout Social

SEPTEMBER 18, 2023

This is important considering skill gap is a major issue in many marketing teams. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Duct Tape Marketing

AUGUST 31, 2011

How to Make Marketing Strategy Real This content from: Duct Tape Marketing For as long as anyone that’s read this blog can remember, I’ve routinely uttered the phrase – strategy before tactics TM. I firmly believe that lack of a clear marketing strategy is what leads many businesses to the ranks of the commodity.

Marketing Strategy 58

Marketing Strategy Price Marketing Marketers 58

Hubspot Marketing

OCTOBER 16, 2023

It offers an array of features that can be harnessed to drive better results, including: The Close Friends List Feature The Status Updates Feature The Instagram Stories Integration Feature By curating a list of their most loyal and engaged customers , marketers can create a space for exclusive content and personalized messaging.

Social Media Marketing 106

Social Media Marketing Marketing Marketers Promotion 106

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 73

Content Marketing B2C Whitepaper eBook 73

Hubspot Marketing

JULY 22, 2022

This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Most Effective Strategies for Lowering CAC. Marketing Channels with the Highest and Lowest CAC. of marketers.

Customer Acquisition 116

Customer Acquisition Direct Mail User-Generated Influencer Marketing 116

Search Engine Land

JANUARY 17, 2024

More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. This targeted presence ensures the business solution is readily available and top of mind when potential customers face a challenge.

SEO 122

SEO Branding Entertainment Communications 122

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. Custom marketing technology-related personas The No. As it turned out, you did get value from it.

Transform 106

Transform CMO User-Generated Management 106

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 112

Marketing Strategy Marketing Marketers PR 112

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy.

SEO 133

SEO Customer User-Generated Analytics 133

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement. TechWyse Internet Marketing has your back!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. In recent years, any stance taken on sensitive social issues can be considered controversial marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

SMA Marketing

JANUARY 19, 2023

If you take an objective look at your current marketing efforts, your website, search engine optimization , and your lead generation (or lack of), you may come to one conclusion – you aren’t getting the results you want. A lack of leads and customers will make you re-evaluate your current marketing strategy.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Base.ai

AUGUST 1, 2023

.” As the Principal Marketing Manager of Offline Community and Advocacy at HubSpot, Christina Garnett clearly knows her stuff, and her presentation titled “Unlocking the Power of AI: Building a Symbiotic Relationship between Advocacy and Community for Customer Marketing Success” was a delightful follow-up to MK’s talk.

Customer Marketing 52

Customer Marketing Customer Management Branding 52

OnPassive Marketing

APRIL 29, 2022

This can include activities such as email marketing, lead generation, and social media marketing. Automation allows marketers to focus on their core tasks while the software takes care of the marketing strategy. Marketing automation can be broadly classified into two types. Types of m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing CRM 90

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat.

PR 52

PR Marketing Marketers User-Generated 52

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Carole Elwell , Marketing Ops, Director/VP, Southwest Airlines. Chelsea Kiko , Senior Manager, Marketing Ops, Hileman Group. Cheryl Mason , Executive Director, Digital Marketing Strategy, JPMorgan Chase & Co. Chris Willis , Global Marketing Operations Manager, Trimble. Kate Federhar , Sr.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

GrowPowerful

FEBRUARY 7, 2023

What is an Effective Marketing Strategy? While it’s not a new strategy, more organizations are looking to customer marketing. When you stop to think about it, you spend all this time and money gaining new customers, you onboard them, and your job is done. What you must you do to protect that market share?

Marketing Strategy 78

Marketing Strategy Customer Journey Marketing Marketers 78

Base.ai

MAY 12, 2022

My goal was marked complete. Enter the Era of Customer-led Growth My company recently hired a Customer Marketer to build out an advocacy program. She has been tasked with identifying and recruiting advocacy candidates to a champions program that will listen to and reward customers for their input.

Transform 59

Transform Customer User-Generated Customer Marketing 59

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B Marketing Strategies.

B2C 142

B2C Social Media Marketing Marketing Marketers 142

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? By doing so, the company can increase its customer base and revenue streams.

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

GrowPowerful

MARCH 5, 2023

One Size Doesn’t Fit All Marketing strategies are an extension of business objectives. A marketing strategy for one business might not work for another, even if they’re in the same industry. Marketing playbooks and strategies that have worked shouldn’t be thrown away because of a hot new trend.

CMO 52

CMO CRM Marketing Strategy Communications 52

Base.ai

JUNE 7, 2023

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally?

Customer 52

Customer Transform Customer Journey Education 52

Litmus

NOVEMBER 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way. There’s never been a better time to be in email.

CMO 112

CMO Email Marketing Communications Branding 112

Marketing Insider Group

OCTOBER 26, 2020

This data is the key to measuring the long-term value of content marketing and proving what marketers have known for many years but have been unable to adequately demonstrate in the face of sales teams armed with their CRM. Why Sales and Marketing Collaboration Is More Important than Ever Before.

Transform 136

Transform Marketing Strategy Content Marketing Whitepaper 136

Sachs Marketing Group

SEPTEMBER 12, 2023

You can market your business online by leveraging various digital channels such as search engines, social media, email, and content marketing. Employing a multi-faceted strategy helps reach a wider audience and increases the chances of converting leads into customers. Marketing your business online can be a daunting task.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 76

Transform Whitepaper Thought Leadership Key Performance Indicator 76

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 109

Direct Mail Customer Acquisition Marketing Marketers 109

Martech

DECEMBER 21, 2022

Customer marketing : One benefit is that it goes beyond simply acquiring customers. You identify and market your products to existing customers, but you also work to retain them as longtime customers. Strategy and goal development: This step involves developing your company’s specific objectives.

Management 99

Management Key Performance Indicator Marketing Marketers 99

Power Digital Marketing

DECEMBER 5, 2022

Another significant reason to create a TikTok marketing strategy and take advantage of its advertising power for brand awareness and conversions. . For businesses just starting out with TikTok ads, this can be immensely helpful—particularly for those coming up with a TikTok content marketing strategy from scratch.

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Content Marketing Institute

FEBRUARY 20, 2018

You’ll uncover the answers to these questions – and plenty of others – through the process of developing your content marketing strategy. Why you need a content marketing strategy. Marketers benefit from a strategic road map focused exclusively on #contentmarketing, says @joderama. Before we get started.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111