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Why we care about mobile marketing: A guide for marketers

Martech

As such, it’s primarily marketers who use the tools involved with running mobile campaigns. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

Transform 119
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What is marketing operations and who are MOPs professionals?

Martech

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 119