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How to make sure you’re marketing to Gen Z the right way

Sprout Social

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content.

Gen Z 87
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Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks. Sending emails, creating ads, promoting our products, creating press releases.” Marketing professionals already know how critical authenticity is.

Gen Z 144
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The complete guide to chatbots for marketing

Sprout Social

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. As a result, customer interactions increased and so did customer satisfaction, helping BlendJet build trust with repeat customers and first-time buyers.