Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content.

Gen Z 89

Gen Z Millennials Shoppers Price 89

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. How do you get the most from promotional tweets? Reinforce key policies through voice tweets e.g., shipping policies, customer service hours.

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Sprout Social

NOVEMBER 11, 2021

Scenario: A customer reaches out about delayed shipping of a product they ordered. The service team agent who gets this ticket is able to see the customer’s communication history on social, and any internal notes you left about their shipping problem. You can then send this customer directly to your helpdesk tool from Sprout.

Management 120

Management Gen Z CRM Shipping 120

Sprout Social

SEPTEMBER 22, 2021

Fact: nearly half of millennial shoppers that regularly engage their virtual assistants (such as Amazon Echo or Google Home) have used them to make purchases. Providing updates that would otherwise require an email (think: shipping, returns). Encouraging more spending (to meet a free shipping threshold). Voice assistants.

Shoppers 87

Shoppers Shipping eCommerce CRM 87

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. More than link management, Reddit cautions against appearing spammy by: Only posting self-promotional content. redditors) to interact with each other.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Backlinko

JANUARY 8, 2024

From free shipping and returns to rewards and personal stylists, these perks are what help you land a sale. So knowing how to promote content on social media , instead of just running a blog, will be vital to your success with this affiliate program. This provides affiliates with an extensive window to earn commissions.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Hubspot Marketing

JANUARY 3, 2024

Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle. The ad “Fast Casual” focuses on a millennial who encounters a Chipotle-like restaurant that is fully customizable.

Advertising 118

Advertising Advertisers Food Gen Z 118

Exposure Ninja

OCTOBER 2, 2023

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52

PR Marketing Marketers Promotion 52

Search Engine Land

SEPTEMBER 7, 2023

Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. This could be a discount on a specific product, free shipping, or a gift with purchase. Track your results.

Shipping 136

Shipping Millennials SEO Email Marketing 136

Marketing Insider Group

OCTOBER 13, 2020

Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks. Sending emails, creating ads, promoting our products, creating press releases.” Which has totally watered down what culture change actually is.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Martech

SEPTEMBER 7, 2023

Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. This could be a discount on a specific product, free shipping, or a gift with purchase. Track your results.

Shipping 112

Shipping Millennials Email Marketing SEO 112

Marketing Insider Group

MARCH 28, 2024

Shake things up for your customers with a new method of sparking social engagement — sending an actual printed card in customers’ order packages that are designed to promote sharing. In the email, offer something special in return for buying again, such as free shipping, an added gift, or a discount.

eCommerce 84

eCommerce Shoppers User-Generated Promotion 84

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. Tease your Black Friday promotions in advance. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. Offering promotional codes and coupons for Black Friday Cyber Monday creates urgency.

eCommerce 104

eCommerce Shoppers Retail Fashion 104

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. For example, offer free shipping with no minimum spend or a discount percentage with no code needed. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. Promote brand exposure – Brand awareness is one of the golden tickets to a thriving business. Be transparent – Whether you use a certain ingredient in your company’s body butter or don’t offer complimentary shipping, be upfront about it.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

NOVEMBER 4, 2019

Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. If you sell a product that can ship internationally, or a digital product or service for which geography is not a factor, there’s huge untapped potential here for you to reach ad markets without a lot of competition. Pew Research has similar findings.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Marketing Insider Group

FEBRUARY 5, 2024

Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. National Retail Federation) The most common reason online shoppers abandon their cart is because of additional costs like shipping, taxes, and fees (48%). SEMrush) 22% drop out of an online shopping session because shipping is too slow.

Digital Marketing 88

Digital Marketing Marketing Strategy Shoppers User-Generated 88

Neil Patel

AUGUST 19, 2021

The majority of Tinder users are male and either Millennials or Gen Z-ers. Sure, there are Tinder Ad success stories where brands have used “fake” profiles to promote their products. Once shipping right and after some light banter back and forth, Ava reveals she is a robot created to promote the film Ex Machina.

Customer 84

Customer Gen Z Millennials Shipping 84

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Approximately 74% of conversion rate optimization programs promote sales growth. Content Marketing Institute ).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Sprout Social

NOVEMBER 28, 2016

Switching from promotional to conversational to support can be tricky to maintain, especially during busier times. Thank you @zappos for the easy buying and quick shipping! According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase.

eCommerce 92

eCommerce Shoppers Millennials User-Generated 92

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers. Today, the average consumer does research on products, solutions, and companies before making a purchase. Digital Advertising Can Go Viral. (At

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers. Today, the average consumer does research on products, solutions, and companies before making a purchase. Digital Advertising is Targeted.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Moz

OCTOBER 12, 2020

It could even help you assess your individual competitive advantage to help you land a dream job or get that big promotion. For all their flaws and my moral beef with Jeff Bezos, Amazon was unwavering in their commitment to fast, affordable shipping. What is competitive advantage? Let’s try to clear that up.

Non-Profit 66

Non-Profit Price Millennials Shipping 66

Econsultancy

MARCH 4, 2022

Respondents cited lower cost (such as taxes and shipping) and better availability of products than in their home region as key purchase drivers. As a result, Tmall Global also experienced triple-digit growth in the purchases of products shipped and warehoused overseas. A portion of its success can be attributed to its record 11.11

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Contently B2C

JUNE 30, 2016

Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” population, putting them right behind millennials (23 percent) and ahead of Gen X (21 percent). internet users 10 to 18 are interested in VR—six percentage points more than millennials.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Buffer Marketing

JANUARY 9, 2024

” The site is an excellent resource for ideas on celebrating this important international day, from promoting women and girls' creative and artistic talent, to supporting women and girls in leadership. And when women themselves are inspired to be included, there's a sense of belonging, relevance, and empowerment.”

Fashion 112

Fashion Health Food Branding 112

Duct Tape Marketing

FEBRUARY 2, 2018

John Jantsch: Well now, do you qualify as a millennial age wise? Jess Ostroff: Yes, technically I was born in the millennial years, although I don’t identify with all the millennial traits. John Jantsch: Well, your job title is certainly very millennial-like I think. I’m so happy to be here.

Millennials 40

Millennials Place PR Shipping 40

Buffer Marketing

JANUARY 9, 2024

” The site is an excellent resource for ideas on celebrating this important international day, from promoting women and girls' creative and artistic talent, to supporting women and girls in leadership. And when women themselves are inspired to be included, there's a sense of belonging, relevance, and empowerment.”

Fashion 52

Fashion Health Food Branding 52

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. Three in 10 of these have experienced shipping delays, making it the biggest issue cited by consumers. UK ad market expected to be the second highest for growth in 2021. on last year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change.

Whitepaper 97

Whitepaper eBook User-Generated B2C 97

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. Marketing Campaign: Promotion. They also leverage exclusivity by framing the promotion as a "private" sale.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Neil Patel

SEPTEMBER 17, 2021

Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience. Going off of this example, we might experiment by offering free shipping, discounts, or other convenience as the studies suggest. New sales channels and promising promotional strategies are some things to expect.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Do you have time to support it?

User-Generated 81

User-Generated Marketing Marketers Gen Z 81

CXL

OCTOBER 31, 2022

Leverage this in your ad copy: “Get shipped in under a minute with our easy checkout process.”. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Find your differentiator through competitive analysis.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85