Transcript of Creating a Brand Name That Sticks
Duct Tape Marketing
OCTOBER 1, 2019
We speak and think in sounds, whereas something that has more of, say, a pharmaceutical type of nature is a lot harder to remember. Intercom customer, Unity, got 45% more loyal users with Intercom in just 12 months. Acura is an example of a phonetically spelled word that was invented or Swiffer is another one.
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