Customer Customer Acquisition Direct Marketing Promotion 
Hubspot Marketing
DECEMBER 13, 2023
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.
Businesses Grow
MARCH 6, 2023
She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. I believe the essential nature of social media marketing has changed forever, and I will address that today.
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Content Marketing Institute
NOVEMBER 3, 2017
What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. This process continues until you convince a few to become customers. The funnel approach is classic direct marketing and advertising. And, guess what?
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.
Adobe Experience Cloud Blog
NOVEMBER 1, 2018
And the email trend continues: A recent survey from the Direct Marketing Association and Demand Metric found that email marketing receives four times more ROI than other marketing avenues, including social media. Too many marketers talk at their customers rather than engage in a two-way conversation.
DirectMail2.0
FEBRUARY 26, 2024
It was a gathering of a real range of different, you would call them customers in the audience, or prospects, future customers from print shops, from schools were there, in plants. I even thought I saw some marketing people in attendance. Just like you wouldn’t do a one-and-done, or you wouldn’t suggest that to your customer.
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