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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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Does social media marketing still matter? Not like you think.

Businesses Grow

She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. I believe the essential nature of social media marketing has changed forever, and I will address that today.

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Why zero party data is key in a cookieless future

Econsultancy

A new era of strategies is emerging to prepare companies for a world without cookies, as well as answering some big questions such as: What can brands do to stay relevant and acquire customers online? What can you do to increase the effectiveness of your targeting strategies using customer data?

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How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

A data-driven marketing strategy is a comprehensive plan that uses analytics to identify, understand, and target customer behavior. Analytics helps you identify what your customers are doing and how they’re doing it. To track customer behavior across different channels and devices. Why use analytics in marketing.

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Audience Strategist: The New, Critical Role on Your Content Team

Content Marketing Institute

What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. This process continues until you convince a few to become customers. The funnel approach is classic direct marketing and advertising. And, guess what?

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Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

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Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.