Customer Market Segmentation Marketing Automation Platform 
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
Adobe Experience Cloud Blog
DECEMBER 14, 2012
by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!
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Adobe Experience Cloud Blog
DECEMBER 9, 2016
This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. It enables you to personalize and customize each engagement with these leads during your follow-up.
Adobe Experience Cloud Blog
OCTOBER 3, 2016
Consider sourcing new marketing ideas broadly and routinely by conducting regular surveys with your sales team and customers, sending out feedback forms, and soliciting suggestions from throughout the entire company. Regular interaction with sales and customers, both active and passive, is critical for sourcing new ideas.
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
Adobe Experience Cloud Blog
JANUARY 27, 2016
Customer data is exploding, and it’s now spread across several different systems inside and outside a company. So what does it mean for marketers? Here are three primary ways that smart marketers can reinvent their approach : 1. Build a portfolio of ideal customer groups. Activate your customers’ journeys.
Calvyn Lee Blog
OCTOBER 14, 2021
Automating the delivery of your lead directly into the sales or marketing platform of your choice. Marketing partners can help you standardize the information you receive and append more information onto your LinkedIn leads. The amount a customer spends on his/hers first purchase. Question: Conversion value is….
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