Martech

MARCH 15, 2022

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods.

Tentpole 107

Tentpole Advertising Advertisers Digital Marketing 107

Sprout Social

NOVEMBER 19, 2018

Make sure your social team is equipped to handle the increased volume of messages by following social customer care best practices. Enterprise businesses especially can benefit from a robust social listening strategy to tap directly into what customers and competitors are saying, and glean advanced insights to craft a more targeted approach.

Retail 108

Retail Tentpole Shoppers PR 108

On24- CMO Confessions

MARCH 18, 2021

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52

Martech

MAY 2, 2024

The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Getting this balance right, navigating privacy and personalization, will help transform how your brand connects with your customers,” said Sean Downey, Google’s President, Americas and global partners. Additionally, Fubo announced pause ads.

Tentpole 96

Tentpole Transform Advertising Advertisers 96