Martech

OCTOBER 14, 2021

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks. What defines customer journey analytics?

Customer Journey 104

Customer Journey Analytics Customer Marketing 104

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Here are some presentations that I’m personally looking forward to: Adopt and Adapt: Trends in Global Digital Marketing. While global brands exemplify the “go big or go home” expression, getting there isn’t always easy. Sunday, Oct 16, 10:50 AM – 11:34 AM.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. That some marketing dollars will inevitably be wasted is not news. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%.

Customer 94

Customer CMO Customer Journey Non-Profit 94