Martech
DECEMBER 13, 2022
Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: More than 60% of B2B marketers say martech stack is too complex. Bad stack features to avoid. But first, what does a bad stack look like?
Adobe Experience Cloud Blog
OCTOBER 7, 2015
Going global with marketing automation requires a broader set of thinking that covers not only issues related to identifying and segmenting differential, regional buyer personas, but also the concurrent challenges inherent to managing your marketing operations. Ask the right questions.
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Duct Tape Marketing
MARCH 1, 2017
Lamelas is a worldwide marketing professional with over 30 years of experience. He has held positions in high profile companies all over the world including Proctor & Gamble and Coca-Cola in their global marketing campaigns. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo.
Martech
OCTOBER 14, 2021
Naturally, identifying the next best action works best when you’re in a position to execute on the insights you’ve derived, and many vendors offer orchestration functionality, often through integrations with content management systems, marketing automation platforms, demand-side platforms, etc.
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Melissa Yang, Head of Americas Data Partnerships, Global Marketing Solutions, at Facebook, will explain how the shift to mobile has created an unprecedented opportunity for marketers to reach their audiences, and a huge chunk of that potential lies in Facebook, with 1.03 billion mobile daily active users on average.
Adobe Experience Cloud Blog
NOVEMBER 6, 2019
The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.
Adobe Experience Cloud Blog
NOVEMBER 17, 2016
At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Test, test, test your automated flows.
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