Customer Journey Digital Marketing Global Marketing Marketing Automation Platform 
Martech
OCTOBER 14, 2021
Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Cross-channel data.
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Here are some presentations that I’m personally looking forward to: Adopt and Adapt: Trends in Global Digital Marketing. While global brands exemplify the “go big or go home” expression, getting there isn’t always easy. Sunday, Oct 16, 10:50 AM – 11:34 AM.
Martech
APRIL 5, 2022
In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Why should marketers care about attribution?
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