Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. Cover image by Joseph Kalinowski/Content Marketing Institute. The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.

Global Marketing 108

Global Marketing Marketing Marketers Communications 108

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. If you have chosen digital marketing as your career, then this article is for you. Digital marketing trends are always changing.

Digital Marketing 52

Digital Marketing Social Media Marketing Marketing Marketers 52

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Europe and Asia.

CRM 106

CRM eCommerce Retail User-Generated 106

Martech

APRIL 8, 2022

Get the daily newsletter digital marketers rely on. While IT software and services represented 7% of marketing investment in 2021, it will drive 14% of the dollar growth from 2021 to 2025 – by far the most of any industry. US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021.

Transform 120

Transform Global Marketing Retail Marketing 120

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Anju Visen-Singh , Acting Associate Vice-President, Marketing, University of Calgary. Anna McLauchlan , Head of Lifecycle Marketing, Trade Me. Chelsea Kiko , Senior Manager, Marketing Ops, Hileman Group.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

DECEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession.

Global Marketing 112

Global Marketing Marketing Marketers Digital Marketing 112

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 125

Customer Acquisition Marketing Marketers Global Marketing 125

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. It can bring your product or services to dozens of new markets and millions of customers.

Content Marketing 90

Content Marketing Marketing Marketers Global Marketing 90

Martech

FEBRUARY 1, 2022

” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay.

CMO 94

CMO Event Marketing Global Marketing Marketing 94

Martech

JULY 25, 2023

All of that has heightened the need for marketing work management software , which documents and optimizes the processes, workflows and projects undertaken by digital marketers, often integrating with other systems like digital asset management (DAM) or creative suites.

Management 92

Management Transform Whitepaper Marketing 92

Adobe Experience Cloud Blog

DECEMBER 21, 2018

In our annual predictions piece, our global marketing team uncovers the best nuggets of wisdom they had to offer about what to expect with AI , digital marketing, and more. Don’t forget to reflect on your past years’ successes and failures. Reflection is an important part of any planning period.

Thought Leadership 134

Thought Leadership Global Marketing Marketing Marketers 134

Martech

DECEMBER 5, 2022

With more than 20 years of experience in digital marketing, Jen has done it all. Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K Ryan is truly an old-hand at email marketing. This is who you have to follow if you don’t want your email campaigns getting left behind. followers). Ryan Phelan.

Email Marketing 124

Email Marketing CMO Marketing Marketers 124

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Each has its own style of marketing. Marketing is nothing if not adaptive. The Decline of Traditional Marketing.

Transform 80

Transform eCommerce Retail Entertainment 80

Adobe Experience Cloud Blog

APRIL 25, 2018

Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Emily Poulton, Marketing Manager, The Adecco Group.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Digital Marketing. Global Marketing.

Stealth Marketing 142

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 142

Adobe Experience Cloud Blog

JULY 13, 2018

Danielle Balestra, Director of Marketing Operations, Memorial Sloan Kettering Cancer Center. Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Traackr

AUGUST 29, 2017

The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.

Global Marketing 84

Global Marketing Digital Marketing Marketing Marketers 84

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. market share. Curious about where things are heading?

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Martech

FEBRUARY 25, 2022

I always recommend starting with a pilot team to test and learn how agile marketing best works, given your culture, people and business needs. Get the daily newsletter digital marketers rely on. Well, we’re now living in a global marketing and online world, so tools are necessary. Processing.Please wait.

Transform 110

Transform Marketing Marketers Global Marketing 110

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey 98

Customer Journey Customer Analytics Global Marketing 98

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. The advent of MarTech and data-driven marketing. Follow her @kathleenschaub.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Martech

SEPTEMBER 30, 2022

Data science can help marketing teams unearth customer insights at scale, which can help create more personalized and relevant content. People are used to seeing the same old marketing techniques. Digital marketing platforms like Google and Facebook are constantly changing and evolving. Do the unexpected.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Neil Patel

DECEMBER 3, 2019

For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing. Me on the other hand, I have 7 offices and teams in 18 different countries.

Marketing 143

Marketing Marketers Global Marketing SEO 143

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Read up on the topic, attend webinars and digital events.

Transform 142

Transform Event Marketing Analytics Thought Leadership 142

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 97

Thought Leadership Content Marketing Transform CMO 97

Rock Content

APRIL 19, 2023

Besides that, Deloitte’s Global Marketing Trends Report 2023 stated that just 10% of marketers think that metaverse is irrelevant to them. Do you want to continue to be updated with Marketing best practices? There, you’ll find all the trends that matter in the Digital Marketing landscape.

Fashion 52

Fashion User-Generated Global Marketing Market Trends 52

Hubspot Marketing

DECEMBER 26, 2022

Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3 billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams' marketing and advertising efforts.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Pam Didner

JUNE 20, 2022

You can also ask digital marketing to talk about customer journeys, website refresh, etc. Here is a long list of topics you can discuss: Marketing plans. The global/geo Center of Excellence should be customized based on organizational needs. Does your organization utilize both corporate and geo-marketing groups?

Transform 96

Transform Marketing Marketers New Technology 96

Welcome Software

AUGUST 9, 2022

Other terms used for online marketing include internet marketing and web marketing. There is a slight difference, however, between online and digital marketing. Digital marketing refers to marketing through any electronic means, including offline. content marketing). blogs (i.e.,

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Rock Content

APRIL 5, 2023

As a digital marketer, you understand how complicated it can be to follow all the best content marketing practices. There are many things to remember regarding content SEO, distribution networks, customer experience, and content creation. To be successful, however, you need to be able to manage all of those moving parts.

Management 75

Management Global Marketing Content Marketing Marketing Strategy 75

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.

SEO 140

SEO Analytics Marketing Marketers 140

Litmus

MARCH 13, 2020

Check out these compelling facts and figures: Zendesk transformed the company’s email production process by empowering its global marketing team to build, test, and collaborate in one centralized system—saving the company 3 hours per email.

Customer 82

Customer Transform CMO Communications 82

Econsultancy

FEBRUARY 8, 2022

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. Trust, expertise, credibility, quality and the ability to serve global markets.

Customer 58

Customer Pharmaceutical Transform PR 58

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Here are some presentations that I’m personally looking forward to: Adopt and Adapt: Trends in Global Digital Marketing. While global brands exemplify the “go big or go home” expression, getting there isn’t always easy. Sunday, Oct 16, 10:50 AM – 11:34 AM.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Martech

OCTOBER 14, 2021

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks. What defines customer journey analytics?

Customer Journey 114

Customer Journey Analytics Customer Marketing 114

Hootsuite

AUGUST 25, 2021

as someone who started a masters program in global marketing (and since has recently stopped), i can honestly say i learned nothing about digital marketing, social media marketing, lead/demand gen, but i did learn how to “do” an email marketing campaign on a platform from 2000.

Management 126

Management Social Media Marketing Education Communications 126