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Q&A:The future of display advertising

Bannerflow

So, poor creative essentially prices a marketer out of the display media auctions for ‘good’ inventory. Kevin Lee: Five years is a long time in the arena of digital marketing! Digital advertisers in Europe are forced to consider their practices in order to comply with the regulation.

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The future of display advertising: Martech webinar

Bannerflow

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Display advertising spend is still growing, and it remains a central part of many companies digital marketing strategy. Maximise efficiency.

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Corporate Blog as a Powerful Marketing Tool

Rock Content

Whenever you publish a new piece, you can share the news on social media, forums, email blasts, and more. Overall, a corporate blog makes expanding into new markets and territories much easier since you’re offering something of value, not just a sales pitch.

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4 Key Marketing Trends For 2021

Bannerflow

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Many marketers have helped clients work through the challenges 2020 posed and flourish – so there’s a real feeling that 2021 can be prosperous in the digital marketing arena.

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How Saxo Bank transformed its display advertising

Bannerflow

How have your digital marketing processes changed? Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank: To simplify our digital advertising, we decided to divide our internet advertising into two main areas, one being Facebook, the other being Google. Hosting and the availability of assets.

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Going global and staying local – How Storytel cuts through the noise

Bannerflow

We spoke to Storytel’s Kajsa Berthammar, Head of Brand & Campaigns, Sara Waldestam, Campaign Planner, Svante Fjaestad, Motion Designer, and Nikolina Ivis, Design Coordinator about how they achieve their marketing objectives. What are the challenges facing Storytel when doing digital marketing?