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Digital Marketing Trends for 2023

Spiralytics

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? So why is it so popular?

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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133
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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. With the social nature of the digital space, employee content feels more trustworthy to consumers. Skeptical Gen Z and millennial consumers have lost trust in official messages. you protest. We couldn’t agree more.

Gen Z 118
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The Best Luxury Marketing Strategies

Neil Patel

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

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Solving the Crisis of Disconnection: How to Unite Your Brand Around Growth [Expert Tips & Data]

Hubspot Marketing

More than 30% of marketers say that they are experiencing average-to-no returns on their digital marketing investments. It also doesn’t hurt to partner with trusted influencers in the space who’ve already built a connection with your target customers that you can leverage. Only 49% of flex workers in the U.S.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.