Digital Marketing Marketing Strategy Millennials Pharmaceutical 
Martech
MARCH 1, 2024
This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Millennials and Gen Z are rapidly entering the B2B buying group. They expect to do business through digital channels.
Spiralytics
JANUARY 22, 2023
Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. A 2021 study found that 88% of consumers prioritize buying from companies with ethical sourcing strategies.
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