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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z 133
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Unlocking the Power of Curated Content for Your Business

Businesses Grow

Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

As a result, marketers can show relevant Facebook ads to specific organizations, industries or targeted prospects. For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop. How are you using Facebook advertising as a part of your engagement marketing strategy?

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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. What the industry has achieved collectively over the past 18 months is nothing short of exceptional.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. A 2021 study found that 88% of consumers prioritize buying from companies with ethical sourcing strategies.

Gen Z 52
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5 Types of Bad Backlinks You Don’t Want

Neil Patel

Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. On NeilPatel.com, we write about anything related to digital marketing, including how to create an Instagram bio, how to build backlinks, and even how to help your mobile site rank faster. Conclusion.

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7 Reasons Why Using Freelancers Can Help You Scale Your Business

Rock Content

If they’re all in the same place, which is a content marketplace, the reason is simple: to deliver the best articles, ebooks, websites, social media copies, and anything else necessary within a digital marketing strategy. I’m always in touch with talents and content strategies from various fields.