Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Get the daily newsletter digital marketers rely on.

CRM 82

CRM Branding Retail Entertainment 82

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Marketing Strategy Business Plan Example This business plan example includes the marketing strategy for the town of Gawler.

Price 98

Price Finance Marketing Strategy Product 98

Martech

DECEMBER 28, 2021

Overall, brands have achieved a high return on investment in their personalization spend, but the e-commerce and digital marketing stack has grown very complex, which has led to disparate data sources that threaten the effectiveness of delivering personalized experiences,” said O’Connor. “As

Retail 136

Retail Shoppers eCommerce Manufacturing 136

Unbounce

OCTOBER 20, 2023

In the case where you have several choices (such as different packages or pricing options), there is still a single goal (choose a package). Even though the web has evolved a lot since 2010 (or 1995), the standards for good digital marketing remain quite low. Don’t ramble on (if you can avoid it) Keep it short and sweet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105