Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. is branded, and only 5.6%

SEO 120

SEO Customer Acquisition User-Generated Customer Journey 120

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Connecting customer data and teams.

CRM 85

CRM Branding Retail Entertainment 85

Martech

DECEMBER 28, 2021

In 2021, we saw more people starting their shopping journey online, searching for the products they want at the best price and the actual transaction happening in-store. “While shoppers are returning to physical stores, we’re not seeing a decrease in online shopping – in fact, we’re seeing continued growth.

Retail 138

Retail Shoppers eCommerce Manufacturing 138

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Pricing and Revenue This is where you'll discuss your cost structure and various revenue streams.

Price 98

Price Finance Marketing Strategy Product 98

Neil Patel

NOVEMBER 26, 2020

Deadstock comes with a price. Retailers won’t be able to recoup the cost of manufacturing products if they never sell. That’s precisely why you must monitor items that will almost reach their expiration date and then offer them at discounted prices. How did you find this product? Is Deadstock Bad for Business?

Product 134

Product Retail Manufacturing Fashion 134

Pam Didner

FEBRUARY 24, 2021

With three days of all-new networking and content featuring the top experts in leadgen and performance marketing, there is nothing else like LeadsCon 2021. Sign up today and you’ll get exclusive early bird pricing once we launch tickets for full access to all sessions, mentoring, evening events & more. Adobe Summit.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Unbounce

OCTOBER 20, 2023

In the case where you have several choices (such as different packages or pricing options), there is still a single goal (choose a package). If you’ve been handed a few possible messages from your product marketing team, landing pages can be a great way of seeing which ones actually resonate.

Whitepaper 105

Whitepaper eBook Promotion Communications 105