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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. ” Marketing budgets now equate to just 6.4% Advertising.