article thumbnail

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Data is not only used for targeting marketing campaigns, but also for improving the customer experience.

Customer 145
article thumbnail

6 Tips to Maximize Your Marketing Budget

Set Up

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. For example, at Set up , we are targeting marketing business leaders who are most likely engaging with us on LinkedIn.

CMO 59