Direct Mail Direct Marketing Product Thought Leadership 
Adobe Experience Cloud Blog
AUGUST 13, 2018
Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.
CXL
MAY 27, 2022
Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.
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Adobe Experience Cloud Blog
SEPTEMBER 1, 2016
In fact, d irect mail is coming back into vogue , with 70% of Americans saying that snail mail is more personal than the internet, according to the Direct Marketing Association. Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions.
Adobe Experience Cloud Blog
JULY 15, 2009
When it comes time to make decisions, they do what most of us do and fall back on what they know, which is the B2C marketing we are all immersed in every day. I have actually had an engineer say to me, "I don't know why we need marketing. If it's a good product, people will buy it." from our direct mail campaigns.
Adobe Experience Cloud Blog
JULY 7, 2010
For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. That makes email marketing a pretty exciting space.
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