Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.). Go grab a celebratory cup of coffee!

Direct Mail 103

Direct Mail CRM Marketing Automation Platform Advertising 103

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 83

Transform eCommerce Retail Entertainment 83

Adobe Experience Cloud Blog

JULY 31, 2013

Author: Dayna Rothman Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. So reports of emails death seem greatly exaggerated. In fact, email is actually the preferred method of communication. Clearly email isn’t dead.

Direct Mail 134

Direct Mail Thought Leadership Millennials Email Marketing 134

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail. What other email tips do you have?

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

Marketing Automation Platform 117

Marketing Automation Platform CRM Direct Mail Price 117

Marketing Insider Group

NOVEMBER 11, 2019

Technology is a key part of digital transformation but not the only part. Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation.

Transform 85

Transform Direct Mail Customer Journey Marketing 85

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Here is our list, which is organized alphabetically and not in any order of importance. Acoustic Campaign (via Acoustic). Target customers.

Marketing Automation Platform 118

Marketing Automation Platform CRM Manufacturing B2C 118