Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said.

Marketing 102

Marketing Marketers Food Email Marketing 102

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said.

Marketing 102

Marketing Marketers Food Email Marketing 102

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Customer Journey 86

Customer Journey Marketing Marketers User-Generated 86

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 106

Marketing Marketers Telemarketing Customer Journey 106

Scoop.it!

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing? What are the benefits of AI in content marketing?

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Customers.ai

OCTOBER 20, 2023

For years, marketers have spent countless hours perfecting personalized targeted email campaigns. Now, AI email writers seem like an exciting alternative: similar results with much less work. As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. What’s the big deal about balancing global and local marketing efforts?

Transform 96

Transform Marketing Marketers New Technology 96

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Content Marketing Institute.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. And this is exactly what happens in the metaverse.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Martech

FEBRUARY 9, 2024

Then you worked as a marketing specialist developing mobile apps. Then you went back to college and got into information and communication technology for your Master’s. I kind of just stumbled into marketing. That was a new discovery. Plus, she’s a MarTech contributor. Q: You did a B.A. in history at Brown.

Finance 85

Finance New Technology CMO Analytics 85

OnPassive Marketing

SEPTEMBER 20, 2022

According to numerous research, digital marketing is essentially the way of the future. Being a great digital marketing specialist may not be simple, but the rewards can be enormous. This blog will cover all the methods for developing the skills necessary to become a digital marketing professional. Content Marketing.

Digital Marketing 85

Digital Marketing Analytics Communications Marketing 85

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Customer 86

Customer User-Generated Marketing Marketers 86

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

DECEMBER 16, 2021

Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear to be the content of their emails. Live shipping notification emails.

Shipping 122

Shipping Transform Marketing Marketers 122

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? Get the daily newsletter digital marketers rely on. Click here to download!

Marketing Automation Platform 118

Marketing Automation Platform Price Marketing Marketers 118

Sachs Marketing Group

NOVEMBER 1, 2023

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend.

Digital Marketing 52

Digital Marketing Non-Profit Health Real Estate 52

Martech

DECEMBER 8, 2022

The changes in customer behavior during the pandemic forced organizations to improve and update their engagement technology. Now, marketers are looking below the engagement layer in their stack, evaluating and replacing the foundational technology that powers the other layers. The foundational layer. CDP replacements.

Marketing Automation Platform 69

Marketing Automation Platform Fashion Marketing Marketers 69

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? A: We’re still in the experimentation phase. A: Literacy.

Transform 87

Transform New Technology Marketing Automation Platform SEO 87

Unbounce

MARCH 30, 2023

That’s true for marketers, too. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. Some marketers are already using AI to create more customized campaigns. So, what does AI marketing really even mean ? What are some types of AI marketing?

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Martech

OCTOBER 28, 2021

The two ESPs had led email innovation for a decade or more but receded to become tools in the greater toolbox of the “marketing suite” format. . ” Unlike in the previous M&A era, most of these appear to be good things for the email industry, aiming to build it up and keep it on a continued path to growth.

Thought Leadership 134

Thought Leadership Email Marketing New Technology Transform 134

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Transform 124

Transform Customer Journey Analytics Entertainment 124

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. Related: The end of email open rates.

Key Performance Indicator 114

Key Performance Indicator Marketing Automation Platform Email Marketing New Technology 114

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Do your sales reps need real-time access to marketing data?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Transform 110

Transform Customer Journey Analytics Entertainment 110

Litmus

OCTOBER 21, 2021

We’re now just days away from Litmus Live —THE conference for email marketers. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Chief Marketing Officer, SocketLabs. How’d you get your start in email marketing?

Affiliate Marketing 74

Affiliate Marketing Finance New Technology Email Marketing 74

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

CRM 103

CRM Event Marketing Marketing Marketers 103

Girl Power Marketing

JUNE 28, 2021

If hotel reservations and airline ticket sales are any indication, the travel market has resurged with a vengeance. With consumers clamoring for a vacation after a long eighteen months at home, the problem isn’t drumming up business for the travel market at all. Send surveys with your email marketing.

Health 52

Health Marketing Marketers Email Marketing 52

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

Market Trends 93

Market Trends Market Segmentation New Technology Price 93

Martech

SEPTEMBER 3, 2021

Good morning, Marketers, we hope you weathered the storms. Email marketers don’t have time for shiny new things. Marketing budgets slashed in 2021: Gartner. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4% Holiday season is just around the corner.

Real Estate 105

Real Estate CMO Analytics New Technology 105

Exposure Ninja

JULY 4, 2023

Struggling with AI marketing? Keeping up with the tools, changes and industry-shattering implications of this technology can be challenging. But let’s face it — AI is having a massive impact on the marketing world, and it’s here to stay. We mean, are you ready to dive headfirst into the world of AI marketing?

User-Generated 52

User-Generated eBook Marketing Marketers 52

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace. “My

Branding 93

Branding Food Marketing Marketers 93

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Agile marketing for teams: A free guide. How to move to a first-party data marketing strategy . Editorial Director. Why we care.

Law 105

Law Email Marketing New Technology Digital Marketing 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

MAY 6, 2022

Get the daily newsletter digital marketers rely on. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. Some marketing teams do all the work themselves.

Email Marketing 96

Email Marketing Analytics New Technology Digital Marketing 96