Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. The same goes for our direct mail plays. The key thing about all the experiences that our team creates is that content always takes a front seat.

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Branding Direct Mail eBook Thought Leadership 133

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. If you’re interested in attending events, check out this guide on getting started with event marketing. Learn more about direct mail and telemarketing laws in the UK.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. Direct mail is another medium that still works wonders (as long as you consider your local and state laws).

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. As you speak to best practices for B2B lead generation, what do you think is the biggest opportunity marketers have in terms of more effective lead generation ? For many years marketers were limited to direct mail and events for lead generation.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

APRIL 14, 2016

One of my customers is realizing a 28% increase in lead generation through their email marketing activities based in large part to personalization and behavior-based triggers. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Modern Marketing Consumer'

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Adobe Experience Cloud Blog

NOVEMBER 9, 2013

Note: messaging can mean any piece of content – video, blog post, social media update, email marketing message, etc. So the next time you begin working on a piece of content – an email marketing message, a direct mail flyer, a social media update, a blog post, a video, or anything else – consider adding a human touch.

Direct Mail 134

Direct Mail Thought Leadership Email Marketing Marketing 134

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail. I’d love to hear about them in the comments.

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Adobe Experience Cloud Blog

JANUARY 19, 2009

Joining MarketingSherpa was my first chance to really focus on B2B marketing in-depth, and I quickly discovered a couple major reasons to like it. First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. What do you tell marketers when you hear this?

Email Marketing 96

Email Marketing Direct Mail Marketing Marketers 96

CXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Take email marketing platform ConvertKit.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Adobe Experience Cloud Blog

JULY 7, 2009

.   Drip Marketing: Marketers use drip marketing to deliver thought leadership and product information to prospects and other contacts that have opted in to receive marketing communications.   ROI will need to be determined for any email or marketing automation tools used for drip campaigns.

Telemarketing 102

Telemarketing Thought Leadership Direct Mail Marketing 102

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Establishing thought leadership: Share valuable content, join industry discussions, and showcase your expertise on social media to position your brand as a thought leader and go-to resource in your field.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Thought Leadership. Traditional Marketing Channels.

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Thought Leadership Traditional Marketing PR B2C 132

Adobe Experience Cloud Blog

OCTOBER 23, 2017

Whether looking at direct mail , social media, or email marketing, there is significant planning required. The post 7 Marketing Campaign Essentials to Drive Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What do you need to communicate?

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 19, 2015

This allows you to be more efficient, increase revenue and grow into a more powerful marketing team. Here are some of the things marketing automation allows you to do more effectively: Email marketing. Cross-channel marketing campaigns. Second of all, marketing automation isn’t just email.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MAY 5, 2017

Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook. Grammarly: Leveraging Third Party Endorsements.

Email Marketing 134

Email Marketing Thought Leadership Direct Mail Marketing 134

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

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B2C Marketing Automation Platform Gen Z Whitepaper 120

Adobe Experience Cloud Blog

MAY 7, 2014

If you want your marketing to be truly effective, you can’t just think in terms of “one-time campaigns.” just email, or just social media, or just direct mail, or just your website) work. But it’s not just about “doing” email marketing. Step 1: Collect email addresses. Integrated Marketing.

Direct Mail 133

Direct Mail Thought Leadership Marketing Marketers 133

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91