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Hubspot Marketing
APRIL 5, 2023
Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.
Kevin Indig
AUGUST 7, 2023
Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.
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Exposure Ninja
OCTOBER 16, 2023
If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. If you’re interested in attending events, check out this guide on getting started with event marketing. Learn more about direct mail and telemarketing laws in the UK.
Adobe Experience Cloud Blog
DECEMBER 18, 2008
I’ve been a B2B Marketer for about 10 years now and all 10 years have been with start-up technology companies in growth mode. As a start-up Marketer you very quickly have to learn how to be a jack of all trades – Lead Generation, PR, Events, etc. Good relevant content helps your SEO and highlights your thought leadership.
Marketing Insider Group
JANUARY 26, 2021
Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Thought Leadership. PR & Social Media.
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