Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Offline Media: Direct mail, NYC subway ads, etc. Offsite Channels: Guest posts, press and thought leadership.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

DECEMBER 18, 2008

As a start-up Marketer you very quickly have to learn how to be a jack of all trades – Lead Generation, PR, Events, etc. Good relevant content helps your SEO and highlights your thought leadership. For many years marketers were limited to direct mail and events for lead generation. Just be sure to post frequently.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

DECEMBER 10, 2015

This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. I don’t know about you, but I got a TON of direct mail ads, emails (ranging from fun, to sassy, to direct), and targeted digital ads in the lead up to and during Cyber Week. And you know what?

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Content Marketing Institute

JULY 24, 2018

Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), That leaves a gap for low cost-per-click advertising on thought-leadership content. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. Follow these three words (maybe?).

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Marketing Insider Group

JANUARY 26, 2021

Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Thought leadership positions your company as an ideological go-to when things get tough or questions arise. Thought leadership isn’t adding nuance or edginess for its own sake. PR & Social Media.

Thought Leadership 130

Thought Leadership Traditional Marketing PR B2C 130