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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 103
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The Best Luxury Marketing Strategies

Neil Patel

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward. Experimental vs. Traditional Marketing. Most marketers are aware of traditional luxury marketing tactics.

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9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

While you've likely learned about some of the latest consumer trends to watch in the State of Consumer Trends Report, we wanted to dive even deeper into the future business trends we plan to follow in the coming months. 9 Trends We're Watching in the Coming Months. Direct Mail Marketing.

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How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

Hubspot Marketing

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

Gen Z 129