Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Neil Patel

NOVEMBER 26, 2020

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. Experimental vs. Traditional Marketing. Another way is through the quality of your marketing.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

CXL

MAY 27, 2022

Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Exposure Ninja

OCTOBER 2, 2023

Image Source Events marketing doesn’t just apply to huge conferences — you can also sponsor smaller local events. Direct Mail Examples Although direct mail can be frowned upon, if it offers value , it’s likely to be seen in a better light by the recipient than a basic letter.

PR 52

PR Marketing Marketers Promotion 52

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences. These are influencers with 1,000 to 100,000 followers.

PR 70

PR Customer loyalty User-Generated Marketing 70